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Sir Alan Sugar's firm targets messages to doctors' waiting rooms

Doctors waiting rooms full of nervous patients are soulless places, but their mood may soon be lightened in the UK by digital screens displaying health messages from Amscreen Healthcare, a new digital signage company from the well-known serial UK entrepreneur and TV personality, Sir Alan Sugar.

Amscreen Healthcare recently acquired Electronic Health Media, an NHS-registered digital screen broadcaster that already provides screen content, advertisements and information in real time directly to surgeries and waiting rooms.

The company has just appointed the multimedia marketing firm Adventis Health to spearhead the new venture. Adventis Health says its technology, remote content and system management will be able to provide highly targeted and localised communications directly to patients. 

But it is not quite the same as watching a television feed in the more relaxed environment of a cafe or hotel lobby. Whether digital health messages will be fully appreciated by those about to visit their doctor is not, to my mind, particularly clear. 

Posted 01/12/2008 10:55:31 AM
by John Davis,
Managing Editor

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